As project lead, I guided the statewide Believe in You campaign from concept through execution, ensuring alignment between strategy, creative development, and measurable impact. I directed discovery research to uncover audience insights, then oversaw brand identity, messaging frameworks, and integrated campaign elements spanning video, web, social media, and community outreach. Working closely with cross-functional teams, I established clear processes for creative alignment, execution, and performance reporting. The campaign earned a Gold Davey Award for its creative excellence and strategic effectiveness in reaching at-risk audiences.

Served as project lead for a comprehensive brand refresh and marketing strategy engagement with a higher education client, guiding the process from discovery through execution. Partnered closely with client stakeholders in a consultative approach, aligning on shared values and ensuring that mission, vision, and values were clearly articulated and embedded throughout the work. Directed development of a cohesive messaging framework and visual identity system that honored the institution’s legacy while positioning it for future growth. Oversaw creative and strategic deliverables—including content, design, and marketing recommendations—while facilitating collaboration between client leadership and agency teams. The result was a refreshed brand platform and actionable marketing strategy that strengthened the client’s voice, clarified differentiation, and provided a roadmap for ongoing communications.

Acted as the primary client point of contact and project manager for a large-scale fundraising event, leading the development of the event’s brand identity and overseeing all supporting creative assets across digital, web, and print channels. Directed cross-functional collaboration to ensure a cohesive visual system and consistent messaging across touchpoints, driving audience engagement and donor connection. The campaign culminated in a record-breaking event that raised over $1M, demonstrating the power of strategic creative alignment in advancing the client’s mission.